The Creative Economy Is Bigger—and More Essential—Than You Think

The creative economy isn’t just about artists and galleries. It includes architects, designers, writers, filmmakers, marketers, performers, coders, and makers—anyone whose work is rooted in imagination, innovation, and cultural relevance.

According to the U.S. Bureau of Economic Analysis and the National Endowment for the Arts (NEA), the creative economy contributes over $1 trillion to the U.S. economy annually—more than agriculture, transportation, or construction. It spans more than 35 industries and supports over 5 million American jobs.

The Brookings Institution notes that the creative sector also has a unique local impact—revitalizing downtowns, fostering inclusion, and generating new revenue streams through public engagement and placemaking.

And yet, many creative professionals—especially freelancers and small studios—remain under-supported and undercounted. The World Economic Forum calls for policy changes to better protect and empower creative workers, noting their vital contributions to innovation, education, and economic resilience.

The creative economy isn’t a luxury—it’s infrastructure. It shapes how we live, work, and connect. And as businesses and communities look toward more human-centered solutions, creatives are not just welcome—they’re essential.